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About Rivero
Copywriter and translator deeply interested in Asia when it comes to languages, cultura and business.
Posted inAffiliate Marketing

Building Trust: Good Practices in Affiliate Marketing

Affiliate marketing is a powerful revenue-generating tool whose success depends on something that many overlook: consumer trust. For the majority of consumers, trust is a deciding factor in their purchasing…
Posted by Rivero June 7, 2025
Posted inAffiliate Marketing

Marketing Needs More Friction: the Hidden Cost of Overpersonalization

In the age of AI-driven marketing, personalization has become a gold standard. Tailored ads, curated newsfeeds, and hyper-specific recommendations promise higher engagement—but at what cost? While customization can enhance user…
Posted by Rivero June 7, 2025
Posted inAffiliate Marketing

Gamification in Affiliate Marketing: from Spectators to Gamers

Image by @MyTechLogy. Attention is probably the most valuable resource today. Capturing and maintaining audience interest is a constant challenge for influencers and businesses, and gamification, a technique that seeks…
Posted by Rivero June 7, 2025
Posted inAffiliate Marketing

Emotions and Artificial Intelligence: How AI Learns to Feel

Artificial intelligence is advancing rapidly, and industry transformation is undeniable, whether in terms of task automation, data analysis or content creation. One of the areas that generates most doubts is…
Posted by Rivero June 7, 2025
Posted inAffiliate Marketing Artificial Intelligence Consumer Psychology

AI, Marketing and Customer Engagement

There is no doubt that artificial intelligence is revolutionizing our world. Whether it results in a positive outcome or not would depend, as with any other tool, on how we…
Posted by Rivero May 19, 2025
Posted inArtificial Intelligence

“Eyes Can Tell”: Tracking Eye Movement for AI Artworks

We may all have a certain awareness about how jobs performed with AI are perceived, both by us and by society, or at least by our environment. These feelings might…
Posted by Rivero May 19, 2025

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